Brand It Like Serhant, a Review by Liberty

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Brand it Like Serhant

Ryan Serhant

Published February 6, 2024

(This is an ARC review. Thank you to the publisher for providing an advanced copy for my review)

240 Pages


Genre: Nonfiction/Self-Help

Brand it like Serhant is an incredibly useful guide broken down into manageable sections that will teach you how to build an authentic and unique brand from the ground up.

Serhant mixes examples from his own life and business ventures, both in the early stages and more recent examples. There is sure to be relatable content for any stage of brand-building.

The book also features a collaboration from Self By Syd, where after each chapter, she does the questions and exercises mentioned in that chapter and provides real-time examples for the reader.

Serhant has also woven tips and stories from multiple successful entrepreneurs and professionals into the narrative to go along with the various topics.

Overall, this is a really good book, especially for someone who is just starting out with building a brand or with utilizing social media for business. I gained a lot of useful insight from reading this. Thank you so much to Hachette for the ARC of this book. All opinions and thoughts are my own.




The Book’s Information from the Publisher:

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch. Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand—you just might not know it yet.Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed SERHANT. from that-broker-above-Burger Heaven into the most followed real estate brand in the world. In Phase One, you’ll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, you’ll learn how to deliver consistent content—realistically, by understanding social platforms and making the right choices for your work. And in Phase Three, you’ll shout it from the share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person’s progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan’s actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for—and skyrocket your career.


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